Theater chains have climbed down slightly from the record admissions price highs of earlier this year, with the average domestic movie ticket costing $7.71 in the third quarter, according to the National Association of Theater Owners (NATO).
The price is a 3% decline from theater chains’ record average ticket price of $7.95 in the first quarter of this year, The Wrap reports. But the year-to-date 2010 average price of $7.85 is still up about 5% from the 2009 average of $7.50.
As The Wrap points out, the third quarter did not see a glut of premium-priced 3D films as theaters featured earlier this year (including “Avatar” and “Alice in Wonderland”). But some chains have actually lowered prices across the board in certain markets.
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